Exwagen

Exwagen

Role in the project

UI/UX/Prototype/Keyvisual/Landing Page

About the project

An application for selling cars, acting as an intermediary between the Seller and the Buyer

Client

Exwagen

Challenge

Challenge

Creating a creative user flow according to the client's specified requirements

Creating a creative user flow according to the client's specified requirements

The client wanted the user path to be in the style of a computer game, which is why the entire process is not fully simplified, but tailored for clients from the German market. Research has shown that this form of user flow for the application will attract a larger number of clients.

The client wanted the user path to be in the style of a computer game, which is why the entire process is not fully simplified, but tailored for clients from the German market. Research has shown that this form of user flow for the application will attract a larger number of clients.

Stage 1

Stage 1

Selection of car make and model

Selection of car make and model

Using the so-called roulette, we can choose the model, brand, and type of the car engine.

Using the so-called roulette, we can choose the model, brand, and type of the car engine.

Stage 2

Stage 2

Setting parameters

Setting parameters

From this view, we can set, among other things, the mileage of the car and the car registration date.

From this view, we can set, among other things, the mileage of the car and the car registration date.

3 stage

3 stage

Car status

Car status

The next gaming view allows for determining the state of the car using glowing "glow" balls.

The next gaming view allows for determining the state of the car using glowing "glow" balls.

4 stage

4 stage

Car equipment and auction duration

Car equipment and auction duration

We choose the car's equipment using glowing balls, as well as the duration of the auction on the timeline. In the second view, the car transforms into money to further encourage the user to list the auction. This is a psychological tactic.

We choose the car's equipment using glowing balls, as well as the duration of the auction on the timeline. In the second view, the car transforms into money to further encourage the user to list the auction. This is a psychological tactic.

Stage 4 b)

Stage 4 b)

Take a picture

Take a picture

New users adding 1 auction are guided through a short video tutorial before adding photos from various angles + VIN number. The sketches explain how to take pictures of the car.

New users adding 1 auction are guided through a short video tutorial before adding photos from various angles + VIN number. The sketches explain how to take pictures of the car.

5 stage

5 stage

Login / Registration

Login / Registration

I concluded that users do not like to register at the very beginning, which is why I proposed registration and login at the very end. In this case, the Seller has immediate access to their auction (they see the auction on the phone mockup).

I concluded that users do not like to register at the very beginning, which is why I proposed registration and login at the very end. In this case, the Seller has immediate access to their auction (they see the auction on the phone mockup).

Stage 6

Stage 6

PUSH confirmation

PUSH confirmation

After registering, the client receives a notification and adds the auction.

After registering, the client receives a notification and adds the auction.

7 stage

7 stage

Auction card view

Auction card view

From this level, we can swipe through cards and browse the sellers' auctions. Using the "TAP" function, we can swipe images left/right.

From this level, we can swipe through cards and browse the sellers' auctions. Using the "TAP" function, we can swipe images left/right.

8 stage

8 stage

The view of the car's equipment and chat with the seller from the tab level

The view of the car's equipment and chat with the seller from the tab level

The buyer has the opportunity to exchange words with the Seller before purchasing the car and to familiarize themselves with the detailed equipment of the car.

The buyer has the opportunity to exchange words with the Seller before purchasing the car and to familiarize themselves with the detailed equipment of the car.

9 stage

9 stage

Keyvisual + Landing page + Film AAE

Keyvisual + Landing page + Film AAE

Finally, I presented the idea for an effective sellable key visual. I created a theme of a car transforming into money in the form of an explosion. I completed the animation in Adobe After Effects.

Finally, I presented the idea for an effective sellable key visual. I created a theme of a car transforming into money in the form of an explosion. I completed the animation in Adobe After Effects.